When Truncating Text Increase the Size of the Read More Target - ASP.N

I found a new jQuery plugin bigTarget.js via http://www.noupe.com/css/using-javascript-to-fix-12-common-browser-headaches.html. I thought the technique would work great to improve my ListView's where I am using the truncate plugin that I found and initially posted about here Truncate Lengthy Text for Cleaner Display in ASP.NET ListView Using jQuery. Essentially, instead of just presenting a more or less link for the user to click, the user can click anywhere in a cell to expand or contract the text.