SEO Tip: Controlling A Site’s Title and Abstract

There are so many factors that go into getting favorable search engine rankings in the major search engines. But having a top 3 placement is the the end of the battle, you still have to get the searcher to click on your result, and you are competing against 9 other results and the contextual ads on the page. One thing I know from doing Pay Per Click advertising (those are the contextual adds you see at the top and right of most search engine result pages) is you have to have a compelling title and description.